Stakeholder Involvement in Social Marketing: Challenges and Approaches to Engagement
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367641542
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Beskrivelse
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-05-2022 |
| Første udgivelsesår | 2022 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 15 Tables, black and white; 22 Line drawings, black and white; 4 Halftones, black and white; 26 Illustrations, black and white |
| Fagredaktør | Kathy (Griffith Univesity Knox, Krzysztof Kubacki, Sharyn Rundle-Thiele |
| Originalsprog | United Kingdom |
| Sideantal | 224 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 224 pages, 15 Tables, black and white; 22 Line drawings, black and white; 4 Halftones, black and whi |
| Mål | 154 x 233 x 16 |
| ISBN-13 / EAN-13 | 9780367641542 |