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Storytelling in Marketing and Brand Communications

(Bog, Paperback / softback, Engelsk)
Forfatter: S M A Moin
Forlag: Taylor & Francis Ltd

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Beskrivelse

Drawing on interdisciplinary narrative literature and the perspectives of legendary practitioners, this book reveals the art of storified brand communications and how storytelling affects our brains using consumer psychology and neuroscience insights.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter S M A Moin
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-05-2026
Første udgivelsesår 2026
Serie Routledge Studies in Marketing
Illustrationer 7 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 184
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 184 pages, 7 Tables, black and white; 18 Line drawings, black and white; 18 Illustrations, black and
Mål 234 x 156
ISBN-13 / EAN-13 9781032689487