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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level

(Bog, Paperback / softback, Engelsk)
Forfatter: Hans-Wilhelm Eckert
Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
Forlag: Springer Fachmedien Wiesbaden

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Beskrivelse

This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.

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Alle detaljer

Forlag Springer Fachmedien Wiesbaden
Forfatter Hans-Wilhelm Eckert
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2022
Udgivelsesdato 01-11-2022
Første udgivelsesår 2022
Illustrationer 1 Illustrations, black and white
Originalsprog Germany
Sideantal 138
Indbinding Paperback / softback
Forlag Springer Fachmedien Wiesbaden
Sideoplysninger 138 pages, 1 Illustrations, black and white
Mål 147 x 210 x 11
ISBN-13 / EAN-13 9783658385545