Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Co... (Bog, Paperback / softback, Engelsk)
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Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level

(Bog, Paperback / softback, Engelsk)
Forfatter: Hans-Wilhelm Eckert
Storytelling With Data: Gaining Insights, Developing Strategy and taking Corporate Communications to a new level
Forlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG

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This book shows the role data plays in communication and marketing and how it can be used as an important source for storytelling. He also provides useful tools and shows why data can lie, how important its visual processing is, where its use meets ethical limits and why data protection is also a business opportunity.

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Alle detaljer

Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Hans-Wilhelm Eckert
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2022
Udgivelsesdato 01-11-2022
Første udgivelsesår 2022
Illustrationer 1 Illustrations, black and white; XIV, 138 p. 1 illus.
Originalsprog Germany
Sideantal 138
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 138 pages, 1 Illustrations, black and white; XIV, 138 p. 1 illus.
Mål 147 x 210 x 11
ISBN-13 / EAN-13 9783658385545