Strategic Agility in Marketing: Concepts, Methods, and Organizational Impact
(Bog, Hardback, Engelsk)
Forlag:
Springer Fachmedien Wiesbaden
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9783658475093
- Se flere detaljer ▼
Beskrivelse
Readers will gain insights into positioning marketing as a strategic business enabler and thriving in dynamic environments, transforming marketing into a key success factor for their organizations.
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Alle detaljer
| Forlag | Springer Fachmedien Wiesbaden |
| Forfattere | Jens Kroger, Stefanie Marx |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 15-03-2025 |
| Første udgivelsesår | 2025 |
| Serie | Future of Business and Finance |
| Illustrationer | 42 Illustrations, black and white |
| Originalsprog | Germany |
| Sideantal | 227 |
| Indbinding | Hardback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 227 pages, 42 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783658475093 |