Strategic Brand Management in Higher Education
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032178363
- Se flere detaljer ▼
Beskrivelse
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-09-2021 |
| Første udgivelsesår | 2021 |
| Serie | Routledge Studies in Marketing |
| Fagredaktør | Bang (East China University of Science and Technology Nguyen, T.C (Middlesex University London Melewar, Jane (University of Surrey Hemsley-Brown |
| Originalsprog | United Kingdom |
| Sideantal | 292 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 292 pages |
| Mål | 156 x 234 x 20 |
| ISBN-13 / EAN-13 | 9781032178363 |