Strategic Brand Management in Higher Education
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780367139421
- Se flere detaljer ▼
Beskrivelse
This book is unique in providing a composite overview of strategy, planning and measurement informed by ground-breaking research and the experiences of academics. It combines theoretical and methodological aspects of branding with the views of leading exponents of branding in different contexts and across a range of higher education institutions.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 21-02-2019 |
| Første udgivelsesår | 2019 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 15 Tables, black and white; 11 Line drawings, black and white |
| Fagredaktør | Bang (East China University of Science and Technology Nguyen, T.C (Middlesex University London Melewar, Jane (University of Surrey Hemsley-Brown |
| Originalsprog | United Kingdom |
| Sideantal | 276 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 276 pages, 15 Tables, black and white; 11 Line drawings, black and white |
| Mål | 164 x 241 x 18 |
| ISBN-13 / EAN-13 | 9780367139421 |