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Strategic Communication: Public relations at work

(Bog, Paperback / softback, Engelsk)
Forfattere: Jane Johnson, Leanne Glenny
Strategic Communication: Public relations at work
Forlag: Allen & Unwin

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This complete introduction to the fundamentals of communication and public relations presents innovative and creative approaches to deliver 100 tools and tactics, over 30 theories and models, and three levels of strategy that underpin successful communication.

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Alle detaljer

Forlag Allen & Unwin
Forfattere Jane Johnson, Leanne Glenny
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 29-09-2020
Første udgivelsesår 2020
Illustrationer 19 Tables, black and white; 51 Line drawings, black and white; 14 Halftones, black and white; 55 Illustrations, black and white
Originalsprog Australia
Sideantal 336
Indbinding Paperback / softback
Forlag Allen & Unwin
Sideoplysninger 336 pages, 19 Tables, black and white; 51 Line drawings, black and white; 14 Halftones, black and wh
Mål 175 x 229 x 28
ISBN-13 / EAN-13 9781760876432