Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective (Bog, Hardback, Engelsk) af Elwira Gross-Golacka

Strategic Employer Branding for IT Companies: An Interdisciplinary Perspective

(Bog, Hardback, Engelsk)
Forfattere: Elwira Gross-Golacka, Ewa Szkudlarek

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Beskrivelse

The book discusses the issues of building and maintaining a distinctive and credible employer brand and presents a set of practical tools supporting a strategic approach to employer branding in IT companies. The book includes analyses of the development of the employer branding concept as well as a set of practical recommendations.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Elwira Gross-Golacka, Ewa Szkudlarek
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 19-11-2024
Første udgivelsesår 2024
Illustrationer 34 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 184
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 184 pages, 34 Tables, black and white; 34 Line drawings, black and white; 34 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781032770505