Strategic International Marketing: Strategy Development and Implementation
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032467726
- Se flere detaljer ▼
Beskrivelse
Offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise, using the Nine Strategic Windows model. Considers how technological development has shaped buyer behaviour, channels of distribution and payments systems globally, and the impact of digitalisation on the global economy more broadly.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Carl Arthur Solberg, Havard Huse |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 03-06-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 59 Tables, black and white; 80 Line drawings, black and white; 80 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 402 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 402 pages, 59 Tables, black and white; 80 Line drawings, black and white; 80 Illustrations, black an |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032467726 |