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Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods

(Bog, Paperback / softback, Engelsk)
Forfatter: Susanne Royer
Strategic Management and Online Selling: Creating Competitive Advantage with Intangible Web Goods
Forlag: Taylor & Francis Ltd

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This book focuses on Business to Customer business on the internet in order to consider how firms with similar specific characteristics are able to realise competitive advantages. The book presents a new perspective on strategic management theory.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Susanne Royer
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 02-11-2012
Første udgivelsesår 2012
Serie Routledge Advances in Management and Business Studies
Illustrationer 22 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 256
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 256 pages, 22 Line drawings, black and white
Mål 230 x 158 x 14
ISBN-13 / EAN-13 9780415652001