Strategic Marketing: An Introduction (Bog, Paperback / softback, Engelsk) af Tony (University of Chester Proctor
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Strategic Marketing: An Introduction

(Bog, Paperback / softback, Engelsk)
Forfatter: Tony (University of Chester Proctor
Strategic Marketing: An Introduction
Forlag: Taylor & Francis Ltd

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Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Tony (University of Chester Proctor
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 08-07-2008
Første udgivelsesår 2008
Illustrationer 81 Tables, black and white; 44 Line drawings, black and white; 44 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 348
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 348 pages, 81 Tables, black and white; 44 Line drawings, black and white; 44 Illustrations, black an
Mål 245 x 170
ISBN-13 / EAN-13 9780415458177