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Strategic Marketing: Concepts and Cases

(Bog, Paperback / softback, Engelsk)
Forfattere: Russell (Nova Southeastern University Abratt, Michael Bendixen
Strategic Marketing: Concepts and Cases
Forlag: Taylor & Francis Ltd

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Beskrivelse

This book is a unique collection of comprehensive cases that explore cases and issues surrounding strategic marketing. With case studies and analysis from a broad range of global contexts and industries, students will gain a working knowledge of developing and applying market-driven strategy.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Russell (Nova Southeastern University Abratt, Michael Bendixen
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-07-2018
Første udgivelsesår 2018
Illustrationer 3 Tables, black and white
Originalsprog United Kingdom
Sideantal 148
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 148 pages, 3 Tables, black and white
Mål 233 x 159 x 9
ISBN-13 / EAN-13 9781138593640