Strategic Marketing Management in Asia: Case Studies and Lessons across Industries (Bog, Hardback, Engelsk)

Strategic Marketing Management in Asia: Case Studies and Lessons across Industries

(Bog, Hardback, Engelsk)
Forfattere: Syed Saad (BRAC University Andaleeb, Khalid (University of Dhaka Hasan



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Beskrivelse

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environment, and how to create effective marketing strategies that will help growing their businesses.

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Alle detaljer

Forlag Emerald Publishing Limited
Forfattere Syed Saad (BRAC University Andaleeb, Khalid (University of Dhaka Hasan
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 22-12-2016
Første udgivelsesår 2016
Originalsprog United Kingdom
Sideantal 592
Indbinding Hardback
Forlag Emerald Publishing Limited
Sideoplysninger 592 pages
Mål 162 x 239 x 37
ISBN-13 / EAN-13 9781786357465