Strategic Marketing Management: Planning, implementation and control (Bog, Paperback / softback, Engelsk)
  1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. Strategic Marketing Management: Planning, implementation and...

Strategic Marketing Management: Planning, implementation and control

(Bog, Paperback / softback, Engelsk)
Forfattere: Richard M.S. (Loughborough University Wilson, Colin Gilligan
Strategic Marketing Management: Planning, implementation and control
Forlag: Taylor & Francis Ltd

Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Richard M.S. (Loughborough University Wilson, Colin Gilligan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 3 ed
Udgivelsesdato 30-11-2004
Første udgivelsesår 2004
Fagredaktør Richard M.S. Wilson, Colin (Emeritus Professor Gilligan
Originalsprog United Kingdom
Sideantal 882
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 882 pages
Mål 278 x 209 x 43
ISBN-13 / EAN-13 9780750659383