Strategic Marketing Management: Planning, implementation and control (Bog, Paperback / softback, Engelsk)
Af: Richard M.S. (Loughborough University Wilson
- Forlag: Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780750659383
- Udgave: 3 ed
- Udgivelsesdato: 30-11-2004
- Første udgivelsesår: 2004
- Originalsprog: United Kingdom
- Sideantal: 882
- Indbinding: Paperback / softback
- Forlag: Taylor & Francis Ltd
- Sideoplysninger: 882 pages
- Mål: 278 x 209 x 43
Bemærk: Kan ikke leveres før jul
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Beskrivelse
Contains chapters on 'The Nature and Role of Competitive Advantage' and 'The Strategic Management of the Expanded Marketing Mix'. This book covers the changing role of marketing, approaches to analysing marketing capability, E-marketing, branding, customer relationship management, relationship management myopia, and the decline of loyalty.