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Strategic Marketing Planning

(Bog, Paperback / softback, Engelsk)
Forfatter: Richard M.S. Wilson
Strategic Marketing Planning
Forlag: Taylor & Francis Ltd

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Beskrivelse

Concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. This title features a structure that offers a digest of the five principal dimensions of the strategic marketing planning process. It offers thinking in marketing and considers the changes it has undergone over the years.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Richard M.S. Wilson
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 27-03-2009
Første udgivelsesår 2009
Originalsprog United Kingdom
Sideantal 576
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 576 pages
Mål 245 x 190 x 30
ISBN-13 / EAN-13 9781856176170