Strategic Positioning in Voluntary and Charitable Organizations (Bog, Paperback / softback, Engelsk)
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  2. Bøger
  3. Engelske bøger
  4. Velgørenhed, frivilligt arbejde og filantropi
  5. Non-profit organisationer
  6. Forretningsstrategier
  7. Salg og marketing
  8. Strategic Positioning in Voluntary and Charitable Organizations

Strategic Positioning in Voluntary and Charitable Organizations

(Bog, Paperback / softback, Engelsk)
Forfatter: Celine (Cardiff University Chew
Strategic Positioning in Voluntary and Charitable Organizations
Forlag: Taylor & Francis Ltd

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Forretningsstrategier Non-profit organisationer Salg og marketing Velgørenhed, frivilligt arbejde og filantropi
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Beskrivelse

Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Celine (Cardiff University Chew
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 23-04-2015
Første udgivelsesår 2015
Serie Routledge Studies in the Management of Voluntary and Non-Profit Organizations
Illustrationer 32 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 260
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 260 pages, 32 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781138879447