Strategic Sales and Strategic Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138879362
- Se flere detaljer ▼
Beskrivelse
The evolution of the traditional sales function into a strategic capability mandates renewed attention to the link between strategic marketing and the emerging field of strategic sales. This book was published as a special issue of Journal of Strategic Marketing.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 10-04-2015 |
| Første udgivelsesår | 2015 |
| Fagredaktør | Nikala Lane |
| Originalsprog | United Kingdom |
| Sideantal | 152 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 152 pages |
| Mål | 174 x 245 x 13 |
| ISBN-13 / EAN-13 | 9781138879362 |