Strategic Sport Communication (Bog, Paperback / softback, Engelsk) af Paul M. Pedersen

Strategic Sport Communication

(Bog, Paperback / softback, Engelsk)
Forfattere: Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin

Bemærk: Kan leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Beskrivelse

Sport's rising influence fuels innovative communication strategies linking teams, athletes, and fans. This text navigates the evolution of sport communication, examining its history, career prospects, cultural challenges, and digital trends while bridging theory with practical marketing and crisis management techniques.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Human Kinetics Publishers
Forfattere Paul M. Pedersen, Pamela C. Laucella, Edward (Ted) M. Kian, Andrea N. Geurin
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Fourth Edition
Udgivelsesdato 29-04-2024
Første udgivelsesår 2024
Originalsprog United States
Sideantal 432
Indbinding Paperback / softback
Forlag Human Kinetics Publishers
Sideoplysninger 432 pages
Mål 217 x 285 x 23
ISBN-13 / EAN-13 9781718221475