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  7. Strategy in Airline Loyalty: Frequent Flyer Programs

Strategy in Airline Loyalty: Frequent Flyer Programs

(Bog, Paperback / softback, Engelsk)
Forfatter: Evert R. De Boer
Forlag: Springer International Publishing AG

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Beskrivelse

This book offers the first comprehensive exploration of frequent flyer programs. Strategy in Airline Loyalty also explores how the programs have evolved over time from marketing programs to financial powerhouses, identifying both the catalysts for change, as well as the strategic options and underlying trade-offs available to airlines.

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Alle detaljer

Forlag Springer International Publishing AG
Forfatter Evert R. De Boer
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2018
Udgivelsesdato 24-08-2018
Første udgivelsesår 2018
Illustrationer 1 Illustrations, color; 16 Illustrations, black and white
Originalsprog Switzerland
Sideantal 268
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 268 pages, 1 Illustrations, color; 16 Illustrations, black and white
Mål 210 x 148
ISBN-13 / EAN-13 9783319873503