Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Ti... (Bog, Paperback / softback, Engelsk)

Taking Down Goliath: Digital Marketing Strategies for Beating Competitors With 100 Times Your Spending Power

(Bog, Paperback / softback, Engelsk)
Forfattere: Kevin Ryan, Rob "Spider" Graham



Bemærk: Kan ikke leveres før jul.

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Beskrivelse

Advances in software, auction-based media, analytics, and big data have made it possible for the average marketer to compete with marketers with 100 times the spending power. Taking Down Goliath profiles the ways in which digital marketing can level the playing field, if you know how to use it.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Palgrave Macmillan
Forfattere Kevin Ryan, Rob "Spider" Graham
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2014
Udgivelsesdato 09-12-2014
Første udgivelsesår 2014
Illustrationer XIV, 238 p.
Originalsprog United Kingdom
Sideantal 238
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 238 pages, XIV, 238 p.
Mål 158 x 244 x 20
ISBN-13 / EAN-13 9781349495580