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Technology and Innovation for Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Eleonora (University of Bristol Pantano, Clara Bassano, Constantinos-Vasilios (Middlesex University Priporas
Technology and Innovation for Marketing
Forlag: Taylor & Francis Ltd

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Beskrivelse

Including a wealth of empirical and theoretical contributions, models, approaches methods, tools and case studies, this book is essential reading for marketing strategy, digital marketing, and innovation students, as well as marketing practitioners.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Eleonora (University of Bristol Pantano, Clara Bassano, Constantinos-Vasilios (Middlesex University Priporas
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-08-2018
Første udgivelsesår 2018
Illustrationer 4 Tables, black and white; 4 Line drawings, black and white; 1 Halftones, black and white; 5 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 130
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 130 pages, 4 Tables, black and white; 4 Line drawings, black and white; 1 Halftones, black and white
Mål 244 x 176 x 9
ISBN-13 / EAN-13 9781138323179