The Aging Consumer: Perspectives from Psychology and Marketing (Bog, Hardback, Engelsk) af Aimee Drolet

The Aging Consumer: Perspectives from Psychology and Marketing

(Bog, Hardback, Engelsk)
Forfattere: Aimee Drolet, Carolyn Yoon

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Beskrivelse

The Aging Consumer: Perspectives from Psychology and Marketing, 2nd edition takes stock of what is known around age and consumer behavior, identifies gaps and open questions within the research, and outlines an agenda for future research.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Aimee Drolet, Carolyn Yoon
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 02-10-2020
Første udgivelsesår 2020
Serie Marketing and Consumer Psychology Series
Illustrationer 9 Tables, black and white; 14 Line drawings, black and white; 2 Halftones, black and white
Fagredaktør Aimee (UCLA Drolet, Carolyn (University of Michigan Yoon
Originalsprog United Kingdom
Sideantal 380
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 380 pages, 9 Tables, black and white; 14 Line drawings, black and white; 2 Halftones, black and whit
Mål 229 x 152
ISBN-13 / EAN-13 9780367360948