The Anonymous Elect: Market Research Through Online Access Panels (Bog, Paperback / softback, Engelsk) af Andrei Postoaca

The Anonymous Elect: Market Research Through Online Access Panels

(Bog, Paperback / softback, Engelsk)
Forfatter: Andrei Postoaca

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Beskrivelse

By shifting the two voices involved in the online panel communication, the author approaches market research not only by way of facts, figures and plain statistical evidence but also by way of interpretation of the rhetoric of the online surveying act.

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Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Forfatter Andrei Postoaca
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of hardcover 1st ed. 2006
Udgivelsesdato 12-02-2010
Første udgivelsesår 2010
Illustrationer X, 157 p.
Originalsprog Germany
Sideantal 157
Indbinding Paperback / softback
Forlag Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Sideoplysninger 157 pages, X, 157 p.
Mål 235 x 155
ISBN-13 / EAN-13 9783642067068