The Art of Consultative Selling in IT: Taking Blue Ocean Strategy a Step Ahead
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Inc
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781498707718
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Beskrivelse
"Companies can succeed not by battling competitors, but rather by creating "blue oceans" of uncontested market space. These strategic moves create a leap in value for the company, its buyers, and its employees, while unlocking new demand and making the competition irrelevant. This book defines an approach on how one can create Blue Oceans and be recognized as a 'Consultative Seller'"--
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Alle detaljer
| Forlag | Taylor & Francis Inc |
| Forfatter | Venkatesh Upadrista |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-01-2015 |
| Første udgivelsesår | 2015 |
| Illustrationer | 2 Tables, black and white; 36 Illustrations, black and white |
| Originalsprog | United States |
| Sideantal | 167 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Inc |
| Sideoplysninger | 167 pages, 2 Tables, black and white; 36 Illustrations, black and white |
| Mål | 255 x 180 x 14 |
| ISBN-13 / EAN-13 | 9781498707718 |