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The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns

(Bog, Paperback / softback, Engelsk)
Forfatter: Margo (Florida International University Berman
The Blueprint for Strategic Advertising: How Critical Thinking Builds Successful Campaigns
Forlag: Taylor & Francis Ltd

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This book's step-by-step approach takes a comprehensive and exclusive look into the strategic use of visual, verbal, social media, integrated, and global of advertising communication. Its deconstructive process analyzes one aspect at a time, creating an invaluable research tool that students, professors, small business owners and entrepreneurs will refer to, time and again.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Margo (Florida International University Berman
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 19-07-2016
Første udgivelsesår 2016
Illustrationer 106 Line drawings, black and white; 106 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 208
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 208 pages, 106 Line drawings, black and white; 106 Illustrations, black and white
Mål 247 x 174 x 13
ISBN-13 / EAN-13 9780765646583