Bemærk: Kan leveres før jul.
Forventes på lager: 01-09-2005
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
| Forlag | Pearson Education (US) |
| Forfatter | Marty Neumeier |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 ed |
| Udgivelsesdato | 01-09-2005 |
| Første udgivelsesår | 2005 |
| Originalsprog | United States |
| Sideantal | 208 |
| Indbinding | Paperback / softback |
| Forlag | Pearson Education (US) |
| Sideoplysninger | 208 pages |
| Mål | 135 x 203 x 22 |
| ISBN-13 / EAN-13 | 9780321348104 |