The Brand Gap, The: Revised Edition (Bog, Paperback / softback, Engelsk) af Marty Neumeier

The Brand Gap, The: Revised Edition

(Bog, Paperback / softback, Engelsk)
Forfatter: Marty Neumeier

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Beskrivelse

Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.

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Alle detaljer

Forlag Pearson Education (US)
Forfatter Marty Neumeier
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 01-09-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 208
Indbinding Paperback / softback
Forlag Pearson Education (US)
Sideoplysninger 208 pages
Mål 135 x 203 x 22
ISBN-13 / EAN-13 9780321348104