Marty Neumeier Forfatter
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The Brand Gap, The: Revised Edition (Bog, Paperback / softback, Engelsk)Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the... Læs mere
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ZAG: The -1 Strategy of High-Performance Brands (Bog, Paperback / softback, Engelsk)In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver,... Læs mere
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Brand Flip, The: Why customers now run companies and how to profit from it (Bog, Paperback / softback, Engelsk)Levering: 6 - 9 hverdage
