ZAG: The -1 Strategy of High-Performance Brands (Bog, Paperback / softback, Engelsk) af Marty Neumeier

ZAG: The -1 Strategy of High-Performance Brands

(Bog, Paperback / softback, Engelsk)
Forfatter: Marty Neumeier

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Beskrivelse

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. You have to out-position, out-maneuver, and out-design the competition. Written by the bestseller "The Brand Gap", this title illustrates the first discipline for building a high-performance brand-radical differentiation.

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Alle detaljer

Forlag Pearson Education (US)
Forfatter Marty Neumeier
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 05-10-2006
Første udgivelsesår 2006
Originalsprog United States
Sideantal 192
Indbinding Paperback / softback
Forlag Pearson Education (US)
Sideoplysninger 192 pages
Mål 203 x 136 x 13
ISBN-13 / EAN-13 9780321426772