The Brand Strategist's Guide to Desire: How to give consumers what they actually want
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349468966
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Beskrivelse
This is a guide to help brand strategists consider what people really want in order to enhance their lives, and think about the role of their brand in responding to these desires. A brand which both enhances people’s lives, and nurtures the resources on which they depend, will prove more resilient, win trust and achieve better results.
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Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfatter | A. Simpson |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2014 |
| Udgivelsesdato | 01-01-2014 |
| Første udgivelsesår | 2014 |
| Illustrationer | XIII, 190 p. |
| Originalsprog | United Kingdom |
| Sideantal | 190 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 190 pages, XIII, 190 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349468966 |