The Cambridge Handbook of Consumer Psychology
(Bog, Paperback / softback, Engelsk)
Forlag:
Cambridge University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781009243964
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Beskrivelse
This compendium curates and amplifies the voices of the leading scholars in consumer psychology across a wide range of topics. An indispensable resource for scholars and non-specialists, it also offers foundational and novel knowledge for adjacent fields such as marketing, economics, data science, management, and sociology.
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Alle detaljer
| Forlag | Cambridge University Press |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 2 Revised edition |
| Udgivelsesdato | 06-04-2023 |
| Første udgivelsesår | 2023 |
| Serie | Cambridge Handbooks in Psychology |
| Illustrationer | Worked examples or Exercises |
| Fagredaktør | Cait (Wharton School Lamberton, Derek D. (Kellogg School Rucker, Stephen A. (Anderson School Spiller |
| Originalsprog | United Kingdom |
| Sideantal | 670 |
| Indbinding | Paperback / softback |
| Forlag | Cambridge University Press |
| Sideoplysninger | 670 pages, Worked examples or Exercises |
| Mål | 178 x 255 x 39 |
| ISBN-13 / EAN-13 | 9781009243964 |