The Cult of Beauty: Gender Discourse in Indian Advertising (Bog, Hardback, Engelsk)
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The Cult of Beauty: Gender Discourse in Indian Advertising

(Bog, Hardback, Engelsk)
Forfatter: Jaishri (Ministry of Health & Family Welfare Jethwaney
The Cult of Beauty: Gender Discourse in Indian Advertising
Forlag: Taylor & Francis Ltd

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This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.

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Forlag Taylor & Francis Ltd
Forfatter Jaishri (Ministry of Health & Family Welfare Jethwaney
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-03-2024
Første udgivelsesår 2024
Illustrationer 12 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 148
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 148 pages, 12 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black an
Mål 234 x 156
ISBN-13 / EAN-13 9781032613581