The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World... (Bog, Paperback / softback, Engelsk)
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress

(Bog, Paperback / softback, Engelsk)
The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World: Proceedings of the 2011 World Marketing Congress
Forlag: Springer International Publishing AG

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This volume includes the full proceedings from the 2011 World Marketing Congress held in Reims, France with the theme The Customer is NOT Always Right?

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2017
Udgivelsesdato 07-07-2018
Første udgivelsesår 2018
Serie Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Illustrationer 84 Illustrations, color; 21 Illustrations, black and white; XXXIII, 953 p. 105 illus., 84 illus. in color.
Fagredaktør Colin L. Campbell
Originalsprog Switzerland
Sideantal 953
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 953 pages, 84 Illustrations, color; 21 Illustrations, black and white; XXXIII, 953 p. 105 illus., 84
Mål 279 x 210
ISBN-13 / EAN-13 9783319842981