The Development of Scientific Marketing in the Twentieth Century: Research for Sales ... (Bog, Hardback, Engelsk)
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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

(Bog, Hardback, Engelsk)
Forfatter: Jean-Paul Gaudilliere
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
Forlag: Taylor & Francis Ltd

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Forlag Taylor & Francis Ltd
Forfatter Jean-Paul Gaudilliere
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-03-2015
Første udgivelsesår 2015
Serie Studies for the Society for the Social History of Medicine
Originalsprog United Kingdom
Sideantal 284
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 284 pages
Mål 243 x 162 x 30
ISBN-13 / EAN-13 9781848935594