The Development of Scientific Marketing in the Twentieth Century: Research for Sales ... (Bog, Paperback / softback, Engelsk)
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The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry

(Bog, Paperback / softback, Engelsk)
Forfatter: Jean-Paul Gaudilliere
The Development of Scientific Marketing in the Twentieth Century: Research for Sales in the Pharmaceutical Industry
Forlag: Taylor & Francis Ltd

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The global pharmaceutical industry is currently estimated to be worth $1 trillion. Contributors chart the rise of scientific marketing within the industry from 1920-1980. This is the first comprehensive study into pharmaceutical marketing, demonstrating that many new techniques were actually developed in Europe before being exported to America.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Jean-Paul Gaudilliere
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 07-02-2017
Første udgivelsesår 2017
Serie Studies for the Society for the Social History of Medicine
Originalsprog United Kingdom
Sideantal 288
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 288 pages
Mål 156 x 233 x 24
ISBN-13 / EAN-13 9781138630116