The Dynamics of Influencer Marketing: A Multidisciplinary Approach
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780367680916
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Bemærk: Kan ikke leveres før jul.
Beskrivelse
This book analyses how the users of these social networks, especially those of YouTube and Instagram, become content prescribers, opinion leaders and, by extension, people of influence.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-05-2024 |
| Første udgivelsesår | 2024 |
| Serie | Routledge Studies in Marketing |
| Illustrationer | 4 Tables, black and white; 4 Line drawings, black and white; 5 Halftones, black and white; 9 Illustrations, black and white |
| Fagredaktør | Jose M. Alvarez-Monzoncillo |
| Originalsprog | United Kingdom |
| Sideantal | 210 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 210 pages, 4 Tables, black and white; 4 Line drawings, black and white; 5 Halftones, black and white |
| Mål | 155 x 234 x 15 |
| ISBN-13 / EAN-13 | 9780367680916 |