The Foundations of Marketing Practice: A history of book marketing in Germany (Bog, Paperback / softback, Engelsk)
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The Foundations of Marketing Practice: A history of book marketing in Germany

(Bog, Paperback / softback, Engelsk)
Forfatter: Ronald Fullerton
The Foundations of Marketing Practice: A history of book marketing in Germany
Forlag: Taylor & Francis Ltd

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Beskrivelse

During the nineteenth century, the German book market experienced phenomenal growth, driven by German publishers’ dynamic entrepreneurial attitude towards developing and distributing books. Embracing aggressive marketing on a large scale, they developed an increasing sense of what their markets wanted. Based almost entirely upon primary sources

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Ronald Fullerton
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-12-2019
Første udgivelsesår 2019
Serie Routledge Studies in the History of Marketing
Originalsprog United Kingdom
Sideantal 202
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 202 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780367871529