The Global News Challenge: Market Strategies of International Broadcasting Organizati... (Bog, Hardback, Engelsk)
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The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries

(Bog, Hardback, Engelsk)
Forfatter: Anne (University of Oxford Geniets
The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
Forlag: Taylor & Francis Ltd

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The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Anne (University of Oxford Geniets
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 04-04-2013
Første udgivelsesår 2013
Serie Routledge Advances in Internationalizing Media Studies
Illustrationer 8 Tables, black and white; 16 Line drawings, black and white; 24 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 188
Indbinding Hardback
Forlag Taylor & Francis Ltd
Serieredaktør Daya (Hong Kong Baptist University) Thussu
Sideoplysninger 188 pages, 8 Tables, black and white; 16 Line drawings, black and white; 24 Illustrations, black and
Mål 236 x 159 x 17
ISBN-13 / EAN-13 9780415640664