The Global News Challenge: Market Strategies of International Broadcasting Organizations in Developing Countries
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138689435
- Se flere detaljer ▼
Bemærk: Kan ikke leveres før jul.
Formater og udgaver
Beskrivelse
The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. This book employs a global perspective to explore the subject across the whole population and different media platforms in select developing markets of Africa and South Asia.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfatter | Anne (University of Oxford Geniets |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-04-2016 |
| Første udgivelsesår | 2016 |
| Serie | Routledge Advances in Internationalizing Media Studies |
| Illustrationer | 8 Tables, black and white; 16 Line drawings, black and white; 24 Illustrations, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 204 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Serieredaktør | Daya (Hong Kong Baptist University) Thussu |
| Sideoplysninger | 204 pages, 8 Tables, black and white; 16 Line drawings, black and white; 24 Illustrations, black and |
| Mål | 154 x 229 x 21 |
| ISBN-13 / EAN-13 | 9781138689435 |