The Luxury Market in Brazil: Market Opportunities and Potential (Bog, Paperback / softback, Engelsk) af C. Diniz

The Luxury Market in Brazil: Market Opportunities and Potential

(Bog, Paperback / softback, Engelsk)
Forfatter: C. Diniz



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Beskrivelse

The Luxury Market in Brazil provides a holistic and practitioners approach to luxury marketing in Brazil. The book analyses the key challenges and opportunities facing luxury brands, while providing an insight into the skills and competencies to develop and implement effective luxury marketing strategies that are specific to the market in question.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter C. Diniz
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2014
Udgivelsesdato 01-01-2014
Første udgivelsesår 2014
Illustrationer XIV, 181 p.
Originalsprog United Kingdom
Sideantal 181
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 181 pages, XIV, 181 p.
Mål 216 x 140
ISBN-13 / EAN-13 9781349492459