The Marketing Research Guide (Bog, Hardback, Engelsk) af Robert E (Southeastern Oklahoma State University Stevens
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The Marketing Research Guide

(Bog, Hardback, Engelsk)
Forfattere: Robert E (Southeastern Oklahoma State University Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood
The Marketing Research Guide
Forlag: Taylor & Francis Inc

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Beskrivelse

The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfattere Robert E (Southeastern Oklahoma State University Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood
Type Bog
Format Hardback
Sprog Engelsk
Udgave 2 ed
Udgivelsesdato 18-11-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 442
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 442 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780789024169