The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Ra... (Bog, Paperback / softback, Engelsk)
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The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior

(Bog, Paperback / softback, Engelsk)
Forfatter: Livia Rainsberger
The Modern Customer – the PHANTOM: Customers on the Run: How Sales must Respond to Radically New Buying Behavior
Forlag: Springer

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This book shows how companies can - and must - adapt their sales strategies and processes to changing customer expectations in times of digital transformation and markets volatility.

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Alle detaljer

Forlag Springer
Forfatter Livia Rainsberger
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2023 ed.
Udgivelsesdato 17-02-2024
Første udgivelsesår 2024
Illustrationer 34 Illustrations, color; 4 Illustrations, black and white; XXIII, 259 p. 38 illus., 34 illus. in color.
Originalsprog Netherlands
Sideantal 259
Indbinding Paperback / softback
Forlag Springer
Sideoplysninger 259 pages, 34 Illustrations, color; 4 Illustrations, black and white; XXIII, 259 p. 38 illus., 34 il
Mål 240 x 168
ISBN-13 / EAN-13 9783658391980