The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain (Bog, Paperback / softback, Engelsk)

The Neuroscience of Multimodal Persuasive Messages: Persuading the Brain

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

In this book, Dirk Remley applies his model of integrating multimodal rhetorical theory and multi-sensory neural processing theory pertaining to cognition and learning to multimodal persuasive messages.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Dirk (Kent State University Remley
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 10-12-2019
Første udgivelsesår 2019
Serie Routledge Studies in Technical Communication, Rhetoric, and Culture
Originalsprog United Kingdom
Sideantal 172
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 172 pages
Mål 229 x 152
ISBN-13 / EAN-13 9780367888343