The Practice of Advertising
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780750661737
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Beskrivelse
Addresses key issues in the industry, presenting a comprehensive overview of its components. This fifth edition contains examples to illustrate key points and support underlying principles. It provides a grounding to the principles involved in advertising; and covers specialist advertising such as recruitment and directory advertising.
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| Forlag | Taylor & Francis Ltd |
| Forfatter | Adrian Mackay |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 5 ed |
| Udgivelsesdato | 17-09-2004 |
| Første udgivelsesår | 2004 |
| Fagredaktør | Adrian R. Mackay |
| Originalsprog | United Kingdom |
| Sideantal | 392 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 392 pages |
| Mål | 158 x 270 x 31 |
| ISBN-13 / EAN-13 | 9780750661737 |