The Practice of Market Research: An Introduction (Bog, Paperback / softback, Engelsk) af Yvonne McGivern
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The Practice of Market Research: An Introduction

(Bog, Paperback / softback, Engelsk)
Forfatter: Yvonne McGivern
The Practice of Market Research: An Introduction
Forlag: Pearson Education Limited

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Beskrivelse

This is a comprehensive account of the techniques and the day-to-day tasks of the researcher. Easy to read and understand, McGivern's book covers not only research methods and techniques, such as sampling and questionnaire design, but also the practical tasks of running a research project.

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Alle detaljer

Forlag Pearson Education Limited
Forfatter Yvonne McGivern
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 ed
Udgivelsesdato 30-05-2013
Første udgivelsesår 2013
Originalsprog United Kingdom
Sideantal 608
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 608 pages
Mål 241 x 182 x 31
ISBN-13 / EAN-13 9780273773115