The Pricing and Revenue Management of Services: A strategic approach (Bog, Hardback, Engelsk)
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The Pricing and Revenue Management of Services: A strategic approach

(Bog, Hardback, Engelsk)
Forfatter: Irene C.L. (University of Exeter Ng
The Pricing and Revenue Management of Services: A strategic approach
Forlag: Taylor & Francis Ltd

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Beskrivelse

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Irene C.L. (University of Exeter Ng
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 26-07-2007
Første udgivelsesår 2007
Serie Routledge Advances in Management and Business Studies
Illustrationer 9 Tables, black and white; 27 Line drawings, black and white; 21 Halftones, black and white; 48 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 208
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 208 pages, 9 Tables, black and white; 27 Line drawings, black and white; 21 Halftones, black and whi
Mål 234 x 156
ISBN-13 / EAN-13 9780415350778