The Pricing and Revenue Management of Services: A strategic approach (Bog, Paperback / softback, Engelsk)
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The Pricing and Revenue Management of Services: A strategic approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Irene C.L. (University of Exeter Ng
The Pricing and Revenue Management of Services: A strategic approach
Forlag: Taylor & Francis Ltd

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Beskrivelse

In a world of changing lifestyles brought about by new services, technology and e-commerce, this book enters the arena of contemporary research with particular topicality. Integrating both theory and real world practices, Ng advances the latest concepts in pricing and revenue management for services in a language that is useful, prescriptive and yet thought-provoking.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Irene C.L. (University of Exeter Ng
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-04-2009
Første udgivelsesår 2009
Serie Routledge Advances in Management and Business Studies
Illustrationer 9 Tables, black and white; 27 Line drawings, black and white; 21 Halftones, black and white; 48 Illustrations, black and white
Originalsprog United Kingdom
Sideantal 196
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 196 pages, 9 Tables, black and white; 27 Line drawings, black and white; 21 Halftones, black and whi
Mål 154 x 231 x 18
ISBN-13 / EAN-13 9780415551953