The Psychology of Consumer Profiling in a Digital Age (Bog, Paperback / softback, Engelsk)
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The Psychology of Consumer Profiling in a Digital Age

(Bog, Paperback / softback, Engelsk)
Forfatter: Barrie (University of Leicester Gunter
The Psychology of Consumer Profiling in a Digital Age
Forlag: Taylor & Francis Ltd

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This book examines how the field of ‘psychographics’ has evolved, the different approaches to psychological segmentation of consumers, the different ways in which it has been applied in consumer marketing settings, and whether psychographics works.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Barrie (University of Leicester Gunter
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 07-08-2018
Første udgivelsesår 2018
Serie Routledge Studies in Marketing
Illustrationer 4 Tables, black and white
Originalsprog United Kingdom
Sideantal 258
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 258 pages, 4 Tables, black and white
Mål 151 x 227 x 29
ISBN-13 / EAN-13 9781138340749