Forventes på lager: 21-10-2016
The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.
| Forlag | Taylor & Francis Ltd |
| Forfattere | Joop (University of Amsterdam Pligt, Michael (Uinversity of Amsterdam Vliek |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 21-10-2016 |
| Første udgivelsesår | 2016 |
| Illustrationer | 3 Tables, black and white; 37 Line drawings, black and white; 11 Halftones, black and white |
| Originalsprog | United Kingdom |
| Sideantal | 250 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 250 pages, 3 Tables, black and white; 37 Line drawings, black and white; 11 Halftones, black and whi |
| Mål | 245 x 175 x 14 |
| ISBN-13 / EAN-13 | 9781138655393 |