The Psychology of Influence: Theory, research and practice

(Bog, Hardback, Engelsk)
Forfattere: Joop (University of Amsterdam Pligt, Michael (Uinversity of Amsterdam Vliek

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Beskrivelse

The Psychology of Influence provides an up-to-date student-oriented overview of how people are persuaded to change their attitudes, preferences or behavior. It uses international examples from contemporary written texts, TV commercials and social media, and provides an ideal core text for courses on consumer behavior and the psychology of attitudes and persuasion.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfattere Joop (University of Amsterdam Pligt, Michael (Uinversity of Amsterdam Vliek
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 21-10-2016
Første udgivelsesår 2016
Illustrationer 3 Tables, black and white; 37 Line drawings, black and white; 11 Halftones, black and white
Originalsprog United Kingdom
Sideantal 250
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 250 pages, 3 Tables, black and white; 37 Line drawings, black and white; 11 Halftones, black and whi
Mål 183 x 255 x 21
ISBN-13 / EAN-13 9781138667433