The Realities and Illusions of Defending Competitive Advantage: A Resource-Based View Perspective
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781041293606
- Se flere detaljer ▼
Forventes på lager: 10-08-2026
Beskrivelse
This book delves into the enduring legacy and evolving relevance of the resource-based view (RBV) in strategic management and marketing. It addresses the critical question of whether RBV theory remains a viable tool for achieving sustained competitive advantage or if it has reached the limits of its applicability.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 10-08-2026 |
| Første udgivelsesår | 2026 |
| Fagredaktør | Demetris Vrontis, Riad (Northumbria University Shams, Alkis Thrassou, Vijay Pereira |
| Originalsprog | United Kingdom |
| Sideantal | 170 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 170 pages |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781041293606 |